Peak Perspective is here to unhide people’s power, potential and unique path. They provide self-development hikes for companies and individuals. We worked on the rebranding Peak Perspective, we had to inspire the founders with a change of their own perspective. They selected the hand written peak with the pumping heartbeat letter p as their logo, a true joy to design. Finding the style that reflects the companies values and supports its growth was a challenge and yet a great learning process. By showing several concept designs and directions they could take, helped the company to get clearer on their vision and mission.